SERDANG, March 11– The government is urged to adopt a more strategic approach to support Ramadan bazaar traders by introducing targeted assistance or low-cost microloans.

Dr. Taha Mohd Omar, a Senior Lecturer at the School of Business and Economics (SPE), Universiti Putra Malaysia, emphasized that Ramadan bazaars not only stimulate the local economy but also contribute over RM2 billion to Malaysia's economy by 2023.

“People tend to spend more at Ramadan bazaars because it’s become a tradition. The nostalgia, the ‘food hunting’ culture, and the unique dishes available only during this time are the main attractions,” he said.

In addition to financial aid or microloans, Dr. Taha suggested improving basic infrastructure such as canopies, clean water, electricity, and effective drainage systems to enhance operations and comfort for all vendors.

He also stressed the need for training in areas such as financial management, digital marketing, and food hygiene to help traders remain competitive.

Dr. Taha noted that to ensure Ramadan bazaars remain relevant and profitable, traders must be strategic in their planning.

“Food prices need to be competitive and reflect the quality. Raw material costs can be reduced by sourcing stock at wholesale prices, and exploring innovative menu options can help attract more customers,” he added.

Additionally, Dr. Taha suggested that Ramadan bazaars could be more than just a marketplace for food.

“We could incorporate cultural arts programs, talks, and interactive activities to liven up the atmosphere and draw in more visitors,” he said.

Given that the Ramadan bazaar has become a staple in the annual calendar, Dr. Taha believes it should be promoted as a tourist attraction.

“With proper management and interactive programs blending traditional and modern elements, the Ramadan bazaar could become a must-see destination in Malaysia’s tourism industry,” he noted.

He also recommended promoting cashless transactions to streamline purchases and enhance the financial security of both traders and customers.

“Food quality and hygiene should be prioritized, as these are the key factors in attracting and retaining loyal customers,” Dr. Taha added.

Meanwhile, Associate Professor Dr. Zainal Madon, Deputy Dean for Graduate Studies, Industry and Community Networking at the Faculty of Human Ecology, UPM, pointed out that the Ramadan bazaar is not just a platform for trade but also a reflection of Malaysian culture, which values togetherness and supports the local economy.

“The Ramadan bazaar is a space for small entrepreneurs to earn income and a gathering place for the community. It’s not just about satisfying hunger, but also a form of entertainment and social interaction that strengthens bonds between neighbors, friends, and family,” he said.

He further emphasized that the culture of Ramadan bazaars embodies the spirit of collectivism, where people support each other.

“Many people buy food not only for themselves but for their families, neighbors, and even to donate to charity. This reflects the mutual aid spirit that is deeply ingrained in our society,” he added.