SHAH ALAM, Dec 25- Universiti Teknologi MARA (UiTM) has distinguished itself as the first higher education institution in Malaysia to earn the Silver Creator Award from YouTube.

UiTM announced that this recognition was achieved after its official channel, UiTM Channel, exceeded 100,000 subscribers in mid-September 2024.

Since its launch on April 1, 2013, UiTM Channel has accumulated over 21 million views and has produced more than 1,900 videos.

The channel serves not only to provide video information to the university community and the general public but also functions as a live streaming platform that has garnered significant viewership, particularly during the UiTM Convocation Ceremony.

Managed by a team from the Brand Management and Creative Media Division within the Strategic Communication Office, the channel showcases the university's strategic initiative to utilize digital media effectively.

Furthermore, UiTM has been generating revenue since early 2020 and is actively expanding its creative and innovative content offerings.

The channel has also received official verification from YouTube and TikTok, which enhances the university's credibility in the digital space.

This accomplishment is a source of pride for UiTM, reflecting its commitment to staying at the forefront of innovation and digital transformation.

With ongoing support from various stakeholders, UiTM Channel is anticipated to continue its growth as a key platform for delivering creative and impactful content.

Overall, UiTM Channel, operational since April 1, 2013, has achieved over 21 million views through the creation of more than 1,900 videos.