KLANG, Feb 27- Artificial intelligence or AI is not just a technology of the future, it is now an important element in the world of broadcasting including content analysis to marketing strategy.

The technology helps media organizations understand audiences more accurately, maximize revenue, and improve operational efficiency.

Director General of Broadcasting Datuk Suhaimi Sulaiman emphasized that AI opens up new opportunities in the broadcasting industry in addition to revolutionizing content production.

He said this when met by reporters at the ABU DBS 2025 Digital Broadcasting Symposium, here.

He also explained AI's ability to automatically analyze data, identify audience demographics, and suggest more effective marketing strategies.

With accurate information, AI enables marketing teams to stay in touch with potential brands to partner with in sponsorships and advertising.

"So our marketing program will continue to meet with executives who represent companies from well know brands here. So this is one of the things we see AI is helping us with," he added.

The future broadcast highlights the capabilities of AI in maintaining competitiveness and optimizing business potential in the digital age in addition to being a platform for delivering information.